One Platform to Market, Sell & Engage Smarter
Brevo is an all-in-one AI-powered marketing platform trusted by 600,000+ businesses worldwide combining email, SMS, WhatsApp, automation, CRM, and live chat under one affordable subscription.
Campaign
SMTP Send Active
Sales Pipeline
Deal Dispatched
600,000+
Businesses Trust Brevo Globally
4.5★ G2
2,500+ Verified Reviews
4.6★ Capterra
3,300+ Verified Reviews
150+
Native Integrations
10+
Marketing Channels in One
300 Daily
Free Emails, No Card Needed
Unlimited
Contacts on Every Plan
Top Tier
eBay, IKEA, Nestlé, LVMH...
What Makes Brevo Different
A comprehensive analysis of why over 600,000 global businesses chose Brevo over traditional marketing systems like Mailchimp or Klaviyo: combining direct send-volume pricing with native multichannel features.
You Pay for Emails Sent, Not Contacts Stored
Every other platform like Mailchimp, Klaviyo, and Constant Contact charges you based on how many contacts you have. So if you have 50,000 contacts but only email 5,000, you still pay for all 50,000. Brevo charges only for what you actually send. Store unlimited contacts for free and only pay when you hit send.
10+ Channels in One Subscription
Most tools do one thing. Brevo does everything: email, SMS, WhatsApp, push notifications, live chat, chatbot, CRM, landing pages, forms, loyalty programs, and mobile wallet all from one login, one dashboard, one bill.
AI Built Right In, Not Bolted On
Brevo's AI engine called Aura writes your email copy, picks the best send time for each individual contact, segments your audience automatically, and even answers data questions in plain language. No separate AI subscription needed.
Free Plan That's Actually Useful
300 emails per day, unlimited contacts, drag-and-drop editor, templates, AI tools, forms, and analytics, all completely free, forever. Not a trial. Not a limited demo. A real working plan.
EU-Based & GDPR Certified
Brevo is headquartered in Paris with servers in Europe. It is a certified B Corporation independently verified for the highest ethical and data protection standards. The strongest GDPR compliance in its category.
Ready to eliminate your redundant marketing software?
Store unlimited contact records. Only pay for the campaigns you actually run.
Core Features
Complete Omnichannel Capabilities
Brevo combines all your customer channels, CRM data, and automation paths into one unified, high-performance platform.
Email Marketing
Drag-and-drop editor with 40+ mobile-ready templates. A/B test subject lines and content. Click heatmaps, open rate tracking, geography and device reports. AI automatically picks the best send time for each contact individually.
Marketing Automation
Build unlimited automated workflows visually, no coding. Trigger them by purchases, signups, cart abandonment, website visits, or any custom event. Run welcome sequences, lead nurturing, win-back campaigns, and post-purchase flows all on autopilot 24/7.
Aura AI Engine
Four AI agents built into Brevo. Marketing Agent writes copy and segments audiences. Sales Assistant enriches contacts and creates deals automatically. Data Analyst answers your questions in plain language and builds charts instantly. Conversations Agent summarizes chats and drafts polished replies.
SMS & WhatsApp
Send promotional and transactional SMS from the same dashboard as your emails. Also send native WhatsApp campaigns with images, documents, and interactive buttons, something Mailchimp, HubSpot, and Klaviyo don't offer at all.
Built-in CRM
Free CRM included with every account. Manage contacts, deals, pipelines, tasks, and follow-ups. See the full history of every customer interaction in one place. No need for a separate Salesforce or Pipedrive subscription.
Live Chat & AI Chatbot
Add live chat to your website in minutes. Deploy an AI chatbot that qualifies leads, answers FAQs, and books meetings 24/7 — even when your team is offline.
Transactional Email
Send order confirmations, password resets, invoices, and receipts via SMTP or API. Available on all plans including free. Unlimited log retention, webhooks, and SDKs in 8+ programming languages.
Advanced Segmentation
Segment by demographics, purchase behavior, website activity, email engagement, and custom events. Segments update automatically in real time. Create as many as you need, no limit.
Customer Loyalty Program
Build a fully branded loyalty program with points, tiers, and rewards natively connected to your customer data. Buffalo Grill used this to activate 500,000 loyalty cards and achieve 47% repeat visits in just 6 months.
Landing Pages & Forms
Create high-converting landing pages and lead capture forms without a developer. Connect them directly to automations so new leads are nurtured instantly and automatically.
Pricing Plans
Simple & Transparent Pricing
Store unlimited contact records completely free. Pay only for the volume of emails you dispatch.
Free
- 300 emails/day
- Unlimited contacts
- Email editor & templates
- AI tools & forms
- Basic analytics
- Free forever
Starter
- 5,000+ emails/month
- No Brevo branding
- Advanced segments
- AI content generator
- Email support
Standard
- Everything in Starter +
- Unlimited automations
- Split A/B testing
- AI send optimization
- Dynamic landing pages
- Web page tracking
- Advanced reporting
Professional
- Everything in Standard +
- WhatsApp/Push channels
- 10 user team seats
- Dynamic AI segmentation
- Custom contact scoring
- AI Data Analyst agent
- Phone call support
Enterprise
- Everything in Professional +
- Multi-account manager
- Custom loyalty program
- Dedicated sending IP
- SSO/SAML integrations
- Dedicated CSM
Editorial Resource
Latest Insights & Marketing Strategies
Professional advice on boosting click metrics, scaling CRM tools, and optimizing workflows.
High-Velocity SMTP Routing
Deliver transactional triggers like confirmation notices, invoice releases, and user tokens in under 1.8 seconds. Brevo's specialized global SMTP relay networks ensure 99.8% server uptime records.
DKIM / SPF Validation
Automated assistance configuring key records to secure domain integrity.
Smart Warmups
Native settings gradually increment delivery levels on new IP sets.
SMTP API REQUEST
curl --request POST \
--url https://api.brevo.com/v3/smtp/email \
--header 'accept: application/json' \
--header 'api-key: xkeysib-...' \
--data '{"sender":{"email":"ops@brand.com"},...}'
RESPONSE HEADERS
HTTP/1.1 200 OK
Content-Type: application/json
{ "messageId": "<20260629.relay-47293@brevo.com>" }
Customer Lifecycle
Integrated Lifecycle Journey
Follow the progression of a contact from their initial site visit to a repeat customer with automated touchpoints.
Visitor
Bounce: <20%Signup
Conversion: +14%Automation
Efficiency: 3xPurchase
Recovered: 28%Retention
Retention: +35%Repeat Customer
LTV Boost: +64%Visitor Process Details
A customer visits your store landing page or custom deal banner.
Designed For Scale
Tailored Solutions for Every Business Sector
Discover how different industries leverage Brevo's features to scale customer retention.
E-commerce Operations
Automate abandoned cart triggers, customize welcome codes, and trigger order transit alerts directly via integrated WhatsApp workflows.
Enterprise Agencies
Organize client structures inside sub-accounts, provision design templates, and review bulk reports in consolidated views.
SaaS Platforms
Configure app event triggers to deliver onboarding tips, system alerts, and lifecycle newsletters based on customer app usage data.
Digital Publishers
Manage bulk newsletter deployments, segment lists by interest, and configure premium subscribers opt-in grids.
High-Growth Startups
Benefit from unlimited contacts storage. Deploy automated marketing drips on growth-friendly budgets.
Elevating Performance Ratios
By implementing automated tracking loops, marketing departments see consistent improvement in deliverability percentages and customer lifetime value metrics.
"Brevo's pay-as-you-send pricing structures allowed our business database to grow from 10k to 80k users without facing scaling price tier shocks. Highly recommended."
— VP of Marketing, TechMedia Corp
Average Operational Progress Gain
Real Success Stories
Proven Impact, Real Results
See how leading brands scale their operations, automate messaging, and maximize ROI with Brevo.
+$1M/yr
Revenue Growth
Adbloom grew revenue by $1,000,000 per year using Brevo's all-in-one platform for their EdTech marketing business.
500,000
Loyalty Cards
Buffalo Grill activated 500,000 loyalty cards in just 6 months and achieved a 47% repeat restaurant visit rate after digitizing their loyalty program with Brevo.
+40%
Revenue Growth
Suntransfers drove 40% revenue growth by personalizing the entire traveler journey using Brevo's advanced segmentation and automation.
Platform Comparison
Brevo vs Competitors
How Brevo stacks up side-by-side against traditional contact-based marketing platforms.
| Feature | BrevoBest | Mailchimp | HubSpot | Klaviyo |
|---|---|---|---|---|
Free PlanBrevo allows unlimited contacts on the free plan, charging only for daily send volume. | 300/day | 500/mo | 2,000/mo | ❌ None |
Pricing ModelOther platforms charge you for the size of your database, even for inactive subscribers. | By emails sent | By contacts | By contacts | By contacts |
Unlimited ContactsStore as many contacts as you want without being penalized as your list grows. | All plans | Paid only | ❌ | ❌ |
SMS MarketingSend text promotions directly from your main marketing workflows. | Built-in | Add-on | Add-on | Built-in |
WhatsAppNatively build and track WhatsApp business messaging campaigns directly inside the platform. | Native | ❌ | ❌ | ❌ |
Built-in CRMManage sales pipelines, log notes, and track deals without paying for an external CRM. | Free | ❌ | Paid | ❌ |
Unlimited AutomationSet up multi-step behavior workflows without restrictions on triggers or branches. | Yes | Limited | Limited | ✅ |
Live Chat & ChatbotChat with visitors in real-time or deploy automated chatbots for off-hours support. | Built-in | ❌ | Paid | ❌ |
Transactional EmailSend high-deliverability order confirmations and password resets via API or SMTP. | All plans | Paid add-on | Limited | API only |
AI EngineBrevo Aura coordinates copywriting, send-time optimization, and contact segment analysis. | Aura (Full) | Basic | Basic | Basic |
Loyalty ProgramActivate digital loyalty programs linked natively to client profiles. | Enterprise | ❌ | ❌ | ❌ |
EU Data & GDPRIndependent B-Corp certified with hosting on highly secured European data centers. | B Corp + EU | Partial | Partial | Partial |
| Feature | Brevo | mailchimp |
|---|---|---|
Free PlanBrevo allows unlimited contacts on the free plan, charging only for daily send volume. | 300/day | 500/mo |
Pricing ModelOther platforms charge you for the size of your database, even for inactive subscribers. | By emails sent | By contacts |
Unlimited ContactsStore as many contacts as you want without being penalized as your list grows. | All plans | Paid only |
SMS MarketingSend text promotions directly from your main marketing workflows. | Built-in | Add-on |
WhatsAppNatively build and track WhatsApp business messaging campaigns directly inside the platform. | Native | ❌ |
Built-in CRMManage sales pipelines, log notes, and track deals without paying for an external CRM. | Free | ❌ |
Unlimited AutomationSet up multi-step behavior workflows without restrictions on triggers or branches. | Yes | Limited |
Live Chat & ChatbotChat with visitors in real-time or deploy automated chatbots for off-hours support. | Built-in | ❌ |
Transactional EmailSend high-deliverability order confirmations and password resets via API or SMTP. | All plans | Paid add-on |
AI EngineBrevo Aura coordinates copywriting, send-time optimization, and contact segment analysis. | Aura (Full) | Basic |
Loyalty ProgramActivate digital loyalty programs linked natively to client profiles. | Enterprise | ❌ |
EU Data & GDPRIndependent B-Corp certified with hosting on highly secured European data centers. | B Corp + EU | Partial |
Target Audience
Who Is Brevo For?
Brevo offers tailor-made features for every business scale and industry vertical, from agile startups to enterprise developers.
Ecommerce Stores
Recover abandoned carts, send personalized product recommendations, run loyalty programs, trigger back-in-stock alerts, and automate post-purchase sequences.
SaaS & Startups
Automate user onboarding, send transactional emails via API, score leads by behavior, manage trial-to-paid conversions in the built-in CRM.
Marketing Agencies
Manage multiple client accounts from one master dashboard, multi-user seats, advanced reporting, and a dedicated agency partner program.
Bloggers & Creators
Grow your newsletter, segment by interest, automate welcome sequences, and engage your audience without paying for contacts you never email.
Restaurants & Retail
Digitize loyalty cards, send SMS flash offers, automate birthday campaigns, and run WhatsApp promotions, all from one place.
Developers
Full REST API, SMTP relay, webhooks, SDKs in 8+ languages, sandbox testing, and 99.9%+ deliverability infrastructure.
User Reviews
Loved by Growth Teams
Read real reviews from founders, marketing managers, and agencies scaling their operations with Brevo.
"Brevo has transformed how we handle email marketing. The automation builder is incredibly intuitive and we cut our email costs by 60% after switching from Mailchimp."
Marketing Manager
SaaS Company
"The pricing model alone sold me. We have 80,000 contacts but don't email all of them. Brevo saves us hundreds every single month compared to what we were paying before."
eCommerce Founder
eCommerce Business
"We moved from HubSpot to Brevo and saved $800 per month. The CRM, email, and live chat are all in one place and transactional email via API works flawlessly."
Head of Growth
B2B Agency
Common Questions
Frequently Asked Questions
Everything you need to know about setting up sub-accounts, deliverability APIs, and pricing tiers.
Ready to Grow Your Business?
You started your business to grow it, not to manage 5 different marketing tools with 5 different bills. Brevo simplifies everything. One platform, one login, one price that actually makes sense. Start free and see the difference in your very first campaign.
Free plan supports up to 9,000 emails per month. No credit card required.